January 2011
7 posts
6 tags
Sorry Bebo.
You’ve got the brilliant idea to develop an application for a social network and you’re positive that the team you’ve got together are going to build an amazing product that the world will be forced to talk about one they get their hands on it…
You have the perfect team, the best engeneers.
They build the prefect product, its flawless, beautifully designed and functions...
1 tag
Small note, big idea.
The best marketing is creating an awesome product.
When attempting to build an awesome product, remember:
The majority of human living is in pursuit of curing boredom.
Cure boring.
7 tags
Build a foundation of failures.
Entrepreneurship exists in the tiny space between madness and genius; and, its journey requires a few cross border violations across both madness and genius to get to the final destination - JLM
This is brilliant. If you’re doing work that matters, you’re risking a lot and putting yourself on the line. It’s scary as hell and close to insane… or genius.
Producing real...
6 tags
No, I don't 'like' you.
Facebook, Youtube, Twitter, Tumblr…
I’m bored already.
When Southwest Airlines sold cheap tickets on Twitter, it was worth talking about; when Michelle’s Cosmetics sold discounted nail polish - bored to death.
When Blendtec posted “Will it Blend” on Youtube, it was worth sharing with friends; when the National Motor Club of America starts posting video advertisements… I’d rather take a nap.
...
6 tags
Why?
Mom, mommy, mom… why is the sky blue? Why, why, why?
On average, preschool children ask their parents 100 questions a day; according to my brother, who has two of his own, it can almost be madding, you sometimes almost wish it would end. And sadly, it does. By the time kids reach Junior High it’s pretty much over, the number of questions drop - and statistically, it’s this same time in a...
Who wants to be a wizard? Just give me an iPhone.
I used a QR code to get through TSA and to board an aircraft. Then, I took a screenshot of the code, wrote this small essay on the matter, posted it onto a massive online network of millions of people - all while barreling through the sky traveling hundreds of miles an hour! It’s cool what you can do from 30,000 feet via satellite connection.
The future is coming, utility is converging...
2 tags
Friends, not strangers.
If you’re like most marketers you’ve jumped onto Google, attached a bank account and pumped out advertisements about a service, product, store or project.
The Google magic works. You start getting lots and lots of traffic, while the thoughts of marketing glory bounce around in your head, you realize that traffic is making it to your site, but not a lot of new customers, just traffic.
You’re not...