I’ve found that when I settle upon an idea that I find to be interesting it consumes me- and, after hours of construction I convince myself that the thought is the most correct.
I’ve been working on my first start-up, Swapdoodles, for about 6 months – the concept is that if you send in a doodle, we’ll mix it up with someone else’s and send you theirs. It’s a simple social way to connect.
It’s been a great learning experience and I’m astounded at the community that the experiment has brought together; people from all around the world have participated and drawn connections hundreds of time over.
However, the business model has been based on a multi-sided platform approach that assumes that building a small to midsized user base will attract marketers to advertise and keep the business sustainable.
I think it could still…
However, what if I had kept (or keep) pressing and pushing the business model into something completely different? Try a few prototypes to see if the model scales sustainably?
I came upon this fantastic quotation,
If you freeze an idea too quickly, you fall in love with it. If you refine it too quickly, you become attached to it and it becomes very hard to keep exploring, to keep looking for better. The crudeness of the early models in particular is very deliberate.
- Jim Glymph, Gehry Partners
It’s a reminder that we can push ourselves to grow and innovate if only we push past the good idea and fight to find the great one.