Participatory Communities
Successful participatory communities have three major elements baked in, these are, the ability to create, share, and consume.
World of Warcraft, YouTube, Facebook, FarmVille, Threadless… all of these online social communities allow people the opportunity to create content, share content, and consume content.
Therefore, if the architecture of a social platform is focused on these fundamentals- rather than over elaborate features, an online social community has more opportunity for success.