Cameron Woodward

I want, I need, Irrelevant.

I love Temple Bags and clothes by Apolis –I don’t need to pay the high prices logically, I could find similar style products at a cheaper cost easily. 

I’m not going to though. 

I want them because I believe that the clothes and bags are made ethically, with the highest attention and scrutiny – I trust the brands because I know them. More importantly, I like how I feel when I wear them. 

It’s the same reason you drink Coke instead of Pepsi (or vise versus), it’s most certainly not because one tastes better than the other.

We are irrational. 

Seldom do we use logical discernment to makes decisions, more often; we rely on past experiences, emotions, and ‘gut’ intuition to determine our choices. 

We are the stories we tell ourselves, and that’s what branding is – mythology.

Building a brand is building trust - if you build trust, you get my wallet.

  1. chadwickgantes reblogged this from cameronwoodward
  2. cameronwoodward posted this