Friends, not strangers.
If you’re like most marketers you’ve jumped onto Google, attached a bank account and pumped out advertisements about a service, product, store or project.
The Google magic works. You start getting lots and lots of traffic, while the thoughts of marketing glory bounce around in your head, you realize that traffic is making it to your site, but not a lot of new customers, just traffic.
You’re not alone.
Yearly, 220 Billion dollars of unmeasured advertising campaigns slip past marketers and go unleveraged and wasted.
To fix it you’ll do two things;
1. Stop relying on marketing spend. When you do spend, track and measure.
2. Make Friends. Facebook friends, Youtube friends, email friends…
You know this stuff already, but it’s hard to say no to the easier set-it and forget-it approach. Sadly friends, it doesn’t work.
It takes a lot of energy to make a new friend, but its worth it when they care (and buy) what you sell them.
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