No, I don’t ‘like’ you.
Facebook, Youtube, Twitter, Tumblr…
I’m bored already.
When Southwest Airlines sold cheap tickets on Twitter, it was worth talking about; when Michelle’s Cosmetics sold discounted nail polish - bored to death.
When Blendtec posted “Will it Blend” on Youtube, it was worth sharing with friends; when the National Motor Club of America starts posting video advertisements… I’d rather take a nap.
Social networks are great tools, no doubt about it; but they’re also normal. Normal sucks. If you’re going to get attention - you need to break through the clutter.
Start a parade. Call your customers. Create a mock newspaper. Buy a blimp.
Just don’t be boring.
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