I want permission.
The opposite of love isn’t hate, it’s indifference. And that’s the battle for the marketeer; how does your brand, project, comedy album, or new company get the attention it needs to get over the hump?
It’s the natural tendency to start advertising and blasting our networks begging (spamming) to be discovered and accepted. However, the spamming methodology isn’t very powerful, is working less and less, and pisses a bunch of people off. We have spam filters, ad blockers and are exposed to so many advertisements a day that they’ve stopped working.
Successful marketing is linked specifically to generating interesting content that is especially easy to spread. And then, finish off the cycle via - the catch.
The catch is when you ask your new-found viewer if you can share with them in the future. It’s more than making great content, it’s getting the permission to share your content with the same folks again, and again.
Maybe it’s too easy of a segue, but, I’m working on some amazing projects with my new company Sprinkle Lab. If you want to stay in the know, sign-up for our newsletter.
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