Create new markets.
As a business platform I find the internet to be the most prolific and exciting opportunity in the last century. Traditionally, industries have had definitive market caps, once you tap a resource, you’re all out – the only way to grow is to increase market share over a competitor – and take their slice of the pie.
The open web seems to fix (not entirely) a scaling issue, whereas resources are usually tapped and competitors fight for the greatest amount of market share, the internet remains a flow of information that allows for new and undiscovered business models.
A introductory business idea is that to grow a business you can take more market share or, continue to grow with a market and expand services to keep up with the demand of customers- Aol., Google, and Yahoo! all have massive portfolios of technology startups across the spectrum of services offered online – maps, email, search, profiles, and directories are a perfect example of large scale companies growing with a market.
But this is where the internet is interesting, although technology juggernauts (Google, Facebook, Apple, and Microsoft) continue to compete for market share on the largest proprietary web services – we’re not running out of web resource – it allows for the perfect medium for niche; small participatory communities to derive substantial revenues for incredibly specific services.
What are you interested in?
Nuts, twine, leather shoes, pens, wires, sheets, buttons, nails, stools, chairs…
Each and every one of these seemly inane objects can generate a substantial amount of revenue – it’s the power of the niche.
If you can dream it, you can do it.
